Ebook 100 Ways to Create a Great AdBy Tim Collins
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100 Ways to Create a Great AdBy Tim Collins
Ebook 100 Ways to Create a Great AdBy Tim Collins
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100 Ways to Create an Ad is an accessible introduction to creative advertising techniques. Featuring 100 spreads detailing concepts such as the 'Reveal' and the 'Mash-up', it presents the key methods of devising print, television, radio, direct, and online ideas.
The process of creating an ad can be divided into three steps: planning; concept creation; crafting. This book provides a straightforward guide to concept creation, including methods that are applicable across media and offering wide-ranging examples from international campaigns.
Aimed at agency creatives, planners, and account handlers, as well as graphic designers, marketing professionals, and students, 100 Ways to Create an Ad has wide-ranging appeal.
- Sales Rank: #549934 in Books
- Published on: 2014-08-19
- Released on: 2014-08-19
- Original language: English
- Number of items: 1
- Dimensions: 10.25" h x 1.00" w x 8.50" l, 2.10 pounds
- Binding: Paperback
- 208 pages
Review
"Accessible introduction to creative advertising; presents methods and examples of concept creation." - Bookseller Buyer's Guide
About the Author
Tim Collins is originally from Manchester, England and now lives in London. Following a successful advertising career, he has written numerous books for children and on humour including The Little Book of Twitter: Get Tweetwise! (2009).
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